About the Mystified Shopper

For some people shopping is fun: it’s a recreational activity. For others it’s a chore. And even for those in the first group, shopping on line can be chore.

This blog is about some of the mysteries of shopping on the web. Trying to find shops which sell whatever it is you need. And then the even bigger struggle to find out how to buy the stuff when you do find it.

In my day job I work on-line all the time. I spend hours each day on different web sites. I’m not new to this. In fact I’ve been doing this since 1993. And yet time and again I am stumped. After all this time I am mystified by some of the things I see and the experiences I have as a wannabe customer.

So that’s what this is about: life on line as a mystified shopper.